French luxury house Cartier has just recently unveiled its latest international campaign to start the new year titled “The Culture of Design,” which concentrates on its iconic creations. This time around, the maison invites customers, longtime admirers as well as enthusiasts to discover, or in some cases rediscover, the diversity of its iconic collections—namely the Santos de Cartier, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu—through a series of stunning images.
These icons in the world of jewelry and watchmaking reflect Cartier’s stringent standards and design vision that have led the maison on its continuous quest for perfect form. More importantly, these collections are designed and created with four main principles in mind: the purity of the line, the accuracy of the shape, the precision of proportions, the…
