As my 10-year-old daughter prepares final plans for her school’s young entrepreneur project to “management”, her board of directors – my wife and I – have been guiding her to make decisions based on what might draw the most customers, rather than what she hopes will find favour. We know that in this fast-paced playground environment, it’s brightlycoloured, predominantly sugar-based wares that appeal to this target market, rather than otherwise beautifullycrafted novelty items. While the school has thankfully put measures in place controlling how much sugar is offered per stall, the lesson to be reinforced is that, as in most retail environments, the customer is ultimately always right.
With Audi being the latest mainstream brand to have “readjusted” its plans for an all-electric future, other marques, including Ferrari and Mercedes-Benz,…
