FROM RAPID DELIVERIES to unbeatable car deals, online shopping platforms and the auto industry are capitalising on the shopping frenzy ahead of the festive season. Quick commerce platforms Zepto and Blinkit are experiencing record-breaking sales, and automakers like Maruti Suzuki and Tata Motors are offering customers heavy discounts.
During Raksha Bandhan in August, Blinkit, Zepto, and Swiggy Instamart have reported record-breaking sales, driven by the growing inclination for fast deliveries and heavy discounts. Now, Zepto, Blinkit, and bigbasket also promise to deliver to the customer the latest iPhone 16 within minutes of placing the order.
The festive frenzy in quick commerce began during Raksha Bandhan, when Zepto sold four times the rakhis it sold last year. Blinkit took orders from abroad this year and in India, it sold a staggering…