Richard_Ingram@dennis.co.uk
@rsp_ingram
CHANGAN is the biggest global car manufacturer you’ve never heard of. The brand is more than 100 years old, in fact, and in 2016 alone produced nearly three million vehicles – including cars, vans and SUVs.
Most of these are sold in its home market of China, but with more than 6,000 service facilities across 60 countries worldwide, Changan also has a big presence in South America, the Middle East and Russia.
With new research and development centres in Italy, the US and even Britain, the company is ready to take its next step. Brand bosses suggest a European launch is still up to a decade away, but to see if Changan is ready to conquer established brands like Citroen, Hyundai, Kia and Renault, we took a trip…
