To be given a clean slate should be the dream of every car designer. “In actual fact this hardly ever happens because you are always influenced by family feeling, the story of the brand or some previous model. In the present case, however, we really are talking about a clean slate”, explains Peter Horbury, Executive Vice President at Geely Design, as he recounts the process that led to the creation of the styling identity of Lynk & Co, the Chinese group’s new brand.
The challenge was an exciting one. “The brief we received in 2013”, Horbury continues, “was for a new design-driven range whose identity stood out from the crowd, designed in Europe but aimed at a global public, with a northern European look and a compact Suv as the…