“Design is a cultural model. It develops analogue and digital, aesthetic and poetic systems. It defines corporate strategy, it is at the centre of decisions, it makes products less ambiguous, and gives added value that is repeated in time, for the mutual benefit of the consumer and the company.”
This is how Walter de Silva, who has spent more than forty years in the creative world, almost entirely in the automotive field, defines design. “In the early Sixties, Tomás Maldonado talked about design activities, in 2010 the IDSA [Industrial Designer Society of America, ed. note] described it as a professional service. For me, design is a cultural model that defines a company’s political and economic models. It is the only way to generate growth.”
He has always been a free…