Passion and design create situations in which tradition and innovation intertwine and as a result of which Italian-made goods mean quality worldwide. Sanlorenzo, the luxury yacht brand based in Viareggio, set up in 1958, is all this and today is eyeing the future from a different perspective, that of Chris Bangle and his team. For the next 10 years they will be responsible for product development strategy and external design for future boats.
"Our agreement with Chris Bangle goes beyond design pure and simple. Working with him we want to distill our design criteria, our brand dna, and then apply it to new product ranges", explains Ferruccio Rossi, Sanlorenzo's General Manager.
"Boats are the last bastion of true freedom, they are the expression of the owner, pure lifestyle", says Bangle.…