MAXIM New Zealand March 2021

MAXIM is the largest men’s magazine brand in the world. In 2020, with international editions in over 25 European and Asian countries and an extensive following in the United States, MAXIM continues to reach guys globally and creatively. MAXIM knows what guys like. And we talk in the same way that guys talk to each other. With men 18-34, we know the way they live, the way they work, the way they think and the way they play. MAXIM provides content and the appropriate channels for which this content is distributed – all while keeping in mind the needs of the audience we serve. MAXIM believes the content we serve should always evolve and adapt to the needs of our audience.

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in this issue

2 min
aerodynamic vision

MAKING THE CHIRON SUPER SPORT 300+ LOOK TAME, THE LE MANS COULD REALISTICALLY COMPETE AT THE ICONIC 24-HOUR RACE IT’S NAMED AFTER. Work experience normally involves working at the local store, doing paperwork at an inner city office, or tagging along with a relative — but not so for German designer Max Lask. He recently completed an internship at Bugatti’s design centre, and instead of doing coffee runs, designed a next level next-generation race car as part of his thesis — the Bugatti Vision Le Mans. Making the Chiron Super Sport 300+ look tame, the Le Mans could realistically compete at the iconic 24-hour race it's named after. As the Aston Martin Valkyrie project has proven, there’s plenty of cashed up players willing to finance downforce-heavy concept hypercars into reality — and…

2 min
skyfall silver speedster

First came the open Ferrari Monza, then the two seater McLaren Elva. Now Aston Martin joins the rare and roofless club with their V12 Speedster, which they proudly label a 'puristic limited edition model'. While the McLaren gets an optional windshield, the Aston goes without, opting for a truly open air experience — although goggles come highly recommended. Specially crafted by its modification monster Q division, its streamlined exterior goes heavy on influence from fighter jets, but also calls on Aston’s vast and vintage racing history. There’s clear influence from the 1953 DB3S, the 1959 Le Mans-winning DBR1, and even the 2013 CC100 Speedster Concept. Build wise, the aluminium architecture and carbon fibre chassis have elements from the Superleggera and Vantage models; while the rear suspension with adaptive damping ensure you have a…

1 min
moose modified masterpiece

Countless garages have had a crack at an XV project, along with Triumph Bonneville scrambler builds, and Honda CB-based cafe racers. However, very few have achieved results on the same plateau as Tom Moose from Moose Motodesign – as seen with his twin XV920 Cafe Fighters. The two donor bikes come from 1982 and 1983 – but they’re a long way from the eighties. That’s because Tom, alongside fellow Polish mechanic Adam Wojtkowiak, rebuilt them from virtual scratch. They chose the XV920 because it's so mod-able due to the exposed V-twin engine, reliable cardan shaft, and central monoshock. Incorporating a tractor-style seat set on chromed subframes with integrated LED strips, the saddle on this Yamaha corresponds well with the raised tank – creating a dynamic, aggressive body that just begs for worship. The tanks…

2 min
destined for greatness

Despite being an out and out modern machine, the factory managed to incorporate the flavour of the old cafe racers to deliver an interesting blend. Ever since MV Agusta showed the Superveloce 800 concept at EICMA last year, the design has become one of the sexiest, if not THE sexiest bike of 2019. Come 2021 the Superveloce production model will become part of the MV Agusta’s model range — as announced on Instagram. The 800-derived engine is a performance monster. Using the same 798cc liquid-cooled three-cylinder engine as the F3 model, MV remapped the engine to fatten up the midrange with endless potential on standby, while the electronics suite gives off multiple personalities to match any attitude or skillset — except kamikaze. A slipper clutch mates engine power to the six-speed, cassette-style transmixxer…

1 min
rising sun

BMW, or the C-bar on a Bugatti. But what if the logo became a major design feature? That’s the question that the Mercedes Redsun concept artist Wayne Jung asks – amongst others. His design is an extreme mix between a Project One and a full-size Scalextric car – and very un-Mercedes-like. Ironically, there We all know those vehicles that have iconic design details that become synonymous with the brand – like the circular taillights on a Ferrari, the split grill on a are no actual Mercedes logos anywhere to be found on the car. Instead, this concept identifies itself using LED lighting in the shape of the three-pointed star. The design called for the body to be mounted on top of three star-shaped ribs, connected so that they form the skeleton. The name…

5 min
model citizen

Within the cast of global watchmakers, where Japanese and Swiss brands are divided up like horological Capulets and Montagues, heritage brand Citizen is something of an anomaly. For a start, its very Japanese history has Swiss roots. It began in 1918, when a Swiss merchant named Rodolphe Schmid opened a small watch factory in Yokohama, Japan. In 1930 a group of Japanese and Swiss investors bought the facilities, and the Citizen Watch Company was born. “The name Citizen was conceived in 1924 by the mayor of Tokyo, Goto Shinpei,” explains Jae Lee, Citizen’s head of marketing in Australia. “The company philosophy was to produce watches that were not exclusive to the wealthy elite, with the hope that anyone in the world could wear their timepieces.” Guided by this noble, albeit financially-astute,…