MAXIM New Zealand March 2019

MAXIM is the largest men’s magazine brand in the world. In 2020, with international editions in over 25 European and Asian countries and an extensive following in the United States, MAXIM continues to reach guys globally and creatively. MAXIM knows what guys like. And we talk in the same way that guys talk to each other. With men 18-34, we know the way they live, the way they work, the way they think and the way they play. MAXIM provides content and the appropriate channels for which this content is distributed – all while keeping in mind the needs of the audience we serve. MAXIM believes the content we serve should always evolve and adapt to the needs of our audience.

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in this issue

3 min
beth hurrell

The best thing about this MAXIM shoot is… working with [photographer] Neil Dixon again. He has such a natural aptitude for photography so it makes the shoot flow so easily. It’s also the third time I’ve shown up in MAXIM, so that’s very cool. When I’m not posing for MAXIM I’m… reading, drinking coffee, hanging out with my cats or all three things simultaneously. My best asset is… kindness, because it’s really one of the most important things anybody can be. Period. I feel sexy when… I’m living in the moment – when anything feels possible. That's exciting, and sexy. They do say novelty is the greatest aphrodisiac. I can beat anyone at… an argument – mum’s words. The last thing that made me LOL was… waking up on Monday morning and putting together a…

1 min
status update

FULL NAME: Beth Ellen Hurrell BORN: February 6, 1997 HOMETOWN: Sydney, NSW LIVES: Gold Coast, Qld FIVE-WORD SELF-DESCRIPTION: “Strong-willed, imaginative, compassionate, philosophical and free-spirited.” HOBBIES: “Painting.” GIRL CRUSH: “Lana Del Rey.” FAVE DRINK: “A glass of red.” HANGOVER CURE: “Just completely avoid being awake while you’re hungover. Keep sleeping until its passed. Magic!” FAVOURITE FOOD: “Avocado on toast – with or without Vegemite. OMG!” FAVOURITE MOVIE: “Candy. Heath ledger is a legend and I’m all for supporting Aussie films.” FAVOURITE SONG: “Vienna” by Billy Joel because it sounds like my DNA.” LIFE MOTTO: “If it’s not on a plate, it can wait.” INSTAGRAM: @bethellenhurrell…

5 min
peak performance

On May 6, 1970, Japanese ski adventurer Yuichiro Miura managed to carve down part of Mount Everest’s South Col, eventually falling down the icy face and careening toward an open crevasse, and likely death, until he was miraculously stopped by a snow patch. That day, the legend of the “man who skied down Everest” was born, and it was unlikely to be outdone by any sane human anytime soon. After all, if skiing a small part of Everest, a vicious mountain where hundreds of climbers and Sherpas have lost their lives, was insanely risky for Miura, the thought of someone attempting to ski the much more treacherous K2 was pure fantasy. For all the notoriety and high fatality rate of Mount Everest, the tallest mountain on earth, it is K2, the second-tallest,…

1 min
future of le mans

According to Omar Alfarra Zendah, Tesla will win the 24 Hours of Le Mans in 2030. He’s not a psychic, or a Nostradamus enthusiast — just a really biased concept designer. He, along with four other students at the Institute of European Design Barcelona, came up with the T1 vision, which is an outside-of-the-norm take on an electric race car concept. The vehicle looks into future technologies largely unavailable today, and the design focuses around how wind can be best utilised in order for the T1 to earn energy and increased acceleration. Originally conceived for the Michelin Design Challenge, it uses free-standing wheels with in-wheel turbines to pull the air through ducts and into a large rear turbine — creating bumper power in the process. As a whole, the T1 team…

1 min
italian rocket

Pista means ‘track’ in Italian, but they should have gone with the Italian word for rocket. The 488 Pista is a direct descendant of track-heavy mid-engine V8 Ferraris such as the 360 Challenge Stradale, the 430 Scuderia and the 458 Speciale. Just like those legends, this prancing horse was developed with data sourced from the FIA World Endurance Championship. The power behind the 488 GTB’s twin-turbo V8 is already infamous, but just to add more ammo to the arsenal, the engineers/lunatics increased it to 537kW at 8000 rpm. It’s true there are some $1 million+ hypercars out there with that weaponry — but the 488 Pista costs way way way less. Unlike their competitors who improve aerodynamics by adding on, Ferrari prefers cutting out (parts of the body). Check out the way…

1 min
polaris rzr rs1

The folks at Polaris are keeping busy. The company that basically created the multi-seat sport UTV market isn’t kicking back - they’ve gone and dropped this new single-seat Ace unit into our wishlists. The first Ace up their sleeve had mega 4x4 capabilities within the creature comfort of a roll cage. For 2019 we’re treated to the mind-slammin’ RZR RS1. We know when you think of Polaris you think F1 racing; and just like the elite Formula One machines, the RS1 is a driver-centred single-seat setup — meaning you can let the engine roar without having to hear a passenger whinge. Sharing the same power/ suspension as the RZR XP 1000 model but with an upgraded drivetrain, the RZR RS1 has exceptional sight-line visibility to the front and the side as part…