Maxim

They are perhaps the world’s most elite and feared fighting force. The U.S. Navy SEALs have taken down everyone from Manuel Noriega to Osama bin Laden, and a hell of a lot of bad actors in between. And now they’re engaged in a joint mission with another of the world’s renowned military contractors—Officine Panerai—to take down the experiential luxury watch market. Perhaps this is exactly what Giovanni Panerai had in mind when he opened a small watch repair shop on the Ponte alle Grazie in Florence in 1860, looking dapper as he conducted the only watchmaking classes in town on his way to winning contract after contract from the Italian Royal Navy. Ultimately, he designed iconic cushion-shaped timepieces from the original Radiomir, through Luminors and Egizianos to where we are today. The…

The very last bike the great Barry Sheene rode to victory was recently auctioned by Bonhams in the UK, his 2001 FWD Manx Norton 500cc Racing Motorcycle ‘FW02’, which was specially prepared for the two-time World Champion and took him to first place in the Lennox Cup motorcycle event at the 2002 Goodwood Revival Meeting. If ever there were a case of two icons working together in perfect harmony, this was it. This 2001 FWD Manx Norton was a customized version of the latest of Norton’s first racing machines built in Birmingham, England in 1927. When Cycle World got their hands on a couple to test in 1962 they found that, “Before the day was out, we had acquired a pretty good idea as to why the Nortons win, and a…

Maxim, in partnership with Capture Studios, Unkommon Events, and VIP Nightlife, hosted the Second Annual Maxim Halloween Party in Miami which featured the iconic Travis Scott live in concert. Over 2,500 A-list attendees from models, influencers, and athletes to celebrities including Flo Rida and Nelly took over the poolscape at the Fontainebleau for the epic event. The party featured headliner DJs, surprise musical acts, go-go dancers, and an exclusive Maxim Model Lounge packed with the world’s hottest cover models. The party was sponsored by LIV Golf, Rémy Martin, Animal Concerts, and Ariel Jets who brought the heat with sexy installations and one-of-a-kind interactive experiences. Chase B opened the evening with a musical set teeing up a legendary performance by rapper, singer, song writer, and record producer Travis Scott, who took the…

The road to success is paved with failure… for some. Others, like Brittany Burke, seem born to hit it big from the jump. The Detroit native’s mother, whose own journey culminated in spokesmodel work for Ford, had clearly seen something special in her daughter before she secretly submitted photos to Chicago’s venerated Select Model Management. Burke was signed by the agency the day she made an in-person appearance. That early success was not a happy chance, but a harbinger. Burke would soon find herself among a crowd of hopefuls all arduously vying to land a New York Fashion Week booking with Calvin Klein. “I remember running around from place to place, casting to casting,” she recalls. “I was exhausted and passed out on the bed when I arrived home. But my…

Maxim celebrated F1’s awesome Austin Grand Prix by throwing a Texas-sized VIP bash for more than 2,500 of Austin’s hottest partygoers, culminating in a headline performance by multiplatinum DJ and producer Marshmello. In partnership with Capture Studios, Fairmont Austin, and VIP Nightlife, Maxim hosted BleauLive Austin Race Nights for an A-list crowd of VIPs, models, musicians, athletes and influencers. DJ Shift and Charly Jordan opened the evening, building buzz for Marshmello’s marquee performance, which served as a thrilling end to an adrenaline-fueled race weekend. Austin Race Nights, along with its sponsors Raising Cane’s, Nutrl, Gel Blaster, and Alfa Romeo, transformed 40,000 square feet of the iconic Fairmont Austin hotel in downtown Austin into an immersive audio-visual experience by bringing together a main stage of music, one-of-akind activations, and boundary-pushing special effects.…

The name Walton carries the same recognition as those of Rockefeller or Ford, and the impact of the Walton family on the communities they serve, and the nation and even the world, as a whole, easily puts them in the same hallowed league—and beyond. Even if you ignore the more than 10,000 Walmart stores globally, the millions of people they employ, the countless manufacturers they sustain, their truly enormous wealth, and equally impressive philanthropy, you still can’t ignore the fundamental ways in which Samuel Walton and his family have changed people’s lives around the globe. And it all began in Bentonville, Arkansas. Sam Walton, who would go on to become the richest man in America, was born in Kingfisher, Oklahoma on March 29th, 1918. He was a smart and talented youngster,…