L'OFFICIEL USA 25 - Spring

Fandom is a great tool. Just ask Stuart Vevers, who pulls it out of his back pocket time and again when conceiving Coach’s playful, joy-filled collections. The executive creative director’s near obsession with RuPaul and his popular, feel-good drag contest show is a case in point; he can tell you when episode two, season 14 will drop without skipping a beat. It’s also one of the driving forces behind the wildly entertaining Coach TV episodes, which air on social platforms like YouTube and Instagram. The self-produced videos not only reveal the latest collections (at least since the pandemic began) but also serve as a vehicle to gather the people and performers Vevers admires most. Ultimately though, the platform intends to entertain and bring smiles via its campy, retro-inspired skits. The Spring/Summer 2022…

MODEL: Veleria Molyboha HAIR: Piera Berdicchia MAKEUP: Naike Bilardo SET DESIGN: Claudia Bagordo PHOTO ASSISTANT: Ricardo Montanari STYLIST ASSISTANTS: Virginia Papalini and Giulia Besana…

Serge Ruffieux has spent the better part of two decades working under legends like Sonia Rykiel, John Galliano, and Raf Simons—even taking over as interim artistic director for Dior alongside fellow Swiss designer Lucie Meier—before being appointed creative director of Carven. Now, the accomplished designer has founded his own brand of accessories: 13 09 SR. Growing up in the Vallée de Joux in Switzerland, the young Ruffieux developed an interest in fashion alongside a stylish mother and grandmother, a father who was a watchmaker at Jaeger-LeCoultre, and an aunt who worked in the Schiaparelli workshops. Like all style-obsessed youth, he began to dream of Paris—not of its glitter and nightclubs, but of its ateliers and fashion shows. Ruffieux left school at the age of 15 and trained in sewing before attending…

The ‘90s and early aughts have proven to be an inspiration for the Spring/Summer 2022 runway collections and exuberant TikTokers alike. Though that remarkable period of time in fashion history will often be referenced, it is never to be recreated. The ‘90s and aughts are seen today as a simpler, less anxious time (although pre-Y2K jitters and the shared trauma of 9/11 loomed over the zeitgeist)—it’s no wonder today’s fashion and pop culture are looking backward. And nowhere was the fresh energy of the ‘90s and aughts more in full swing than New York City. It was here, 25 years ago, that a rather-unknown Brazilianborn model named Adriana Lima landed, called Eileen Ford’s apartment home, and went on go-sees galore via the city’s famous (or infamous) subway. The year was 1997,…

CARE NATURAL BEAUTY, Brazil In 2018, Luciana Navarro and Patrícia Camargo founded Care Natural Beauty on three main principles: high performance, sustainability, and social responsibility. The brand not only supports the clean beauty movement but also strives to create beauty products that are good for your skin as well as the earth. All products, which come in refillable packages, are free of toxins, chemicals, and heavy metals, and have been certified by PETA as not using animal testing or animal-derived products. ORIMEI BY VICTORIA SWAROVSKI, Liechtenstein As the host of the German version of Dancing with the Stars, Victoria Swarovski has seen countless faces in the makeup chair before they step out into the spotlight. However, she noticed that there never seemed to be a product that worked for everyone. So, she created…

Maude Apatow may be a child of Hollywood—the offspring of comedy superstars Judd Apatow and Leslie Mann, to be precise—but the 24-year-old is still getting used to Euphoria-levels of attention. “I can’t even really think about it, or else I get too nervous,” she says of the white-hot hullabaloo around the hit HBO teen drama: “It scares me.” (She’s not being coy: even a cross-country Zoom interview with L’OFFICIEL causes angst enough to warrant an 11th-hour change to a phone call.) If her star-making turn in the second season of the show is any indication, however, she’s going to have to get used to the idea of more screen time, stat. It takes a lot to break out of an ensemble cast—especially a murderers’ row of Gen Z talent like Zendaya,…