L'Officiel Austria Hommes

While the Austrian media landscape is rich and diverse, there seems to be some scarcity when it comes to men’s lifestyle titles. A void we are more than happy to fill. We present to you L’Officiel Austria Hommes – the magazine for the discerning gentleman! A wise gentleman is a man who enjoys the finer things in life. Still, he understands that this applies to more than just materialistic items, such as good manners, both in and out of the bedroom (see our segment on “Sex Education”). He has a sound understanding of business and finance, the arts, the fine art of watchmaking and an unmistakable knack for fashion, style and grooming. He is masculine, refined, and intelligent and appreciates a beautiful woman when he sees one (the L’Officiel Austria…

HELIN SALEH Founder & videographer Hezal Helin Sahin, MA. combines cultural hybridity with classic elegance within her advertising agency REFLECTION. A company made up of a collective of creative talents whose ambition is to merge originality and business. Together with L’Officiel Austria Hommes, she works on creative media strategies and intelligently transforms the most abstract wishes and lucid dreams into reality. STEFAN BRANDSTETTER Stefan Brandstetter, is a 29-year-old young Viennese native, who out of passion (and thanks to his talent), has specialized in event photography. For two years now, the stars and starlets of Vienna’s nightlife have been cavorting in front of his camera: his images are unmistakable. Now, Stefan is venturing into the video genre and is gaining huge recognition on Instagram with his slow-motion fashion videos which perfectly…

Let’s dive right into the deep end. For those that didn’t know, Ferrari has its own fashion brand that premieres its collections annually during the Milan Fashion Weeks. We’ll be honest, we didn’t know either – but we are pleasantly surprised. A relatively new brand, which this autumn, debuted what is only its third collection, Spring-Summer 2023, at Milan’s Teatro Lirico, the Scuderia brand with the Prancing Horse has quite aptly translated its style codes from the racing track, into the world of fashion. A number of different styles are encapsulated in this collection namely racing, tailoring and workwear. Flowing, fine-fabrics have been used to bring modern interpretations of the suit and bomber jackets to life in the brand’s primary colours. All in all, a very successful debut for such…

PLAY WITH STYLE If you love to spend evenings playing games in a company and would like to take this passion to a new level, you are doing everything right by buying a “Giobagnara” game set. The poker case is made of walnut and mahogany wood with particular walnut hinges, and the fine leather cover adds a luxurious texture to the case’s exterior. Furthermore, the colour and texture of the leather cover can be customized to provide a unique look and to create an exquisite work of craftsmanship. There is no doubt about it: this is a perfect companion for any passionate card or board player. EXQUISITE BARBECUE EVENING For a dreamlike summer night: the Robbe & Berking barbecue set makes it possible to transfer style and table culture to…

Mr. Maier, the world of top-level sports, fashion, and luxury are closely linked. Why do many luxury brands rely on top athletes like you when marketing their products? I’m not that aware of it. I’ve never attached any particular importance to the glamour factor, which plays a specific role in the fashion world. But it’s possible that the marketing of such brands depends on a level of awareness and that the idea of performance also plays a role. You have been the face of several Rolex campaigns in the past. How did this partnership come about? It goes back to 2006 when Rolex approached me before the Olympic Games in Turin. Rolex is active in sports and is present at the most important events. The brand has always been especially…

You are now known under the stage name YUGO (there was an album released under this name in 2018), but previously you were known as Jugo Ürdens – what is the reason for this change? I called myself Jugo Ürdens for a long time: the idea came from my former roommate, who thought it would be a funny stage name for me. I found it funny at first, but also a bit silly. As time went by, my music and my career became more serious and the “wit” of the name somehow lost its appeal, so the next logical step was to change my name to YUGO. Of course, my roots also play a big role when it comes to choosing a name. How would you describe your own music…