A Ford Escort RS 1800 that sold at auction in July for a record £276,848 is evidence of the growing appeal of modern classics to the Gen X and millennial generations, who now have the money and desire to realise their childhood poster-car dreams, say experts.
Backing the claim, the same experts point to a similar model sold in 2015. Compared with July’s example, which was merely a restored former press car, this RS 1800 had been rallied by Ari Vatanen and Roger Clark, yet it sold for just £85,500, or £118,800 if adjusted for inflation.
Peter Haynes, marketing and business boss at RM Sotheby’s, said the scarcity and appeal of modern classics from the past 50 years are major influences on the prices that these new generations of buyers…