Adweek September 19, 2016의 목차

Samsung’s new Galaxy Note7 received rave reviews when it was first released last month. Unfortunately, it turned out that a small number of the phones had “battery problems”—more specifically, the propensity to catch fire—leading the company to issue a voluntary recall of 2.5 million units worldwide. But what should have been an easy fix became a complete debacle after Samsung reportedly failed to coordinate with U.S. safety regulators, which, coupled with delays in providing replacement phones, led to people continuing to use the Note7. Last Thursday, the government stepped in, advising owners to “immediately stop using and power down” the device. Now the question becomes whether Samsung can rebound after losing as much as $14 billion of its market value, according to The New York Times.…

After a season where none of the five broadcast networks grew their 18-49 audience (and ABC, Fox and NBC lost viewers in that demo), they will try to reverse that trend in the 2016-17 season, which officially kicks off Sept. 19. Over the next six weeks, the nets will roll out 20 new shows, plus 61 returning series. Adweek sat down with each of the network chiefs to talk about their strategy for the new season. Adweek: What’s your most improved time slot this fall? Glenn Geller, president, CBS Entertainment: We have a real opportunity this year to grow a number of time periods: Fridays at 8 [with MacGyver], Tuesdays at 9 and 10 [with Bull and the relocated NCIS: New Orleans] and Mondays at 8 [with Kevin Can Wait…

You’ve been OMD’s chief digital and innovation officer for about three months. What’s that role like? On the digital side, it’s really about ensuring that all clients, as well as ourselves internally, are delivering against the fullest and widest array of digital possibilities. For me, what this comes down to is that digital today is not any particular thing or any specific channel—it really stretches across all [channels] and is about rising above talking about TV, print, radio, desktop, etcetera, as channels, and start talking more about formats like audio, video, visual and how then digital allows those formats to be addressable. Now coupled with that is the innovation side, and innovation is not just big media breakthroughs—although they are awesome and necessary—to me it’s about every client [having] an…

‘If me being in this job opens up a window of opportunity for women ... then that is the greatest thing.’ Bio Dungey joined ABC in 2004, working as vp, drama development, then as svp and finally evp before being named ABC Entertainment president this past February. Previously, she held production and development roles at Warner Bros. and 20th Century Fox. 2016 has been a whirlwind for Channing Dungey, who was promoted to ABC Entertainment president in February, succeeding Paul Lee. Thrust into the job as pilot season was in full swing, Dungey responded by fielding a new lineup for the 2016-17 season that includes two of the most acclaimed new fall shows, Designated Survivor and Speechless, which she hopes will jolt ABC out of fourth place in the 18-49…

What’s the first information you consume when you wake up in the morning? I would like to say that I make a cup of coffee and I read and meditate, but I absolutely pick my phone right up to check my email, and often when the show is airing, I check my social media as well. Do you not use social media when the show is on hiatus? Yeah, I try not to. I take [social media apps] off my phone on the regular, and I never have alerts turned on, which is very helpful in keeping me less engaged. But unfortunately when the show is airing, I tend to be on it way too much. I try to set boundaries. I don’t think social media is innately evil; I…

Some people’s idea of adventure is making a bold career move. Others like to plunge into the rugged outdoors. Jackie Poriadjian-Asch has done both. Last month, after 15 years with Ultimate Fighting Championship (the bloody dynasty of mixed-martial arts), Poriadjian-Asch took the CMO’s job at Canada Goose, the 59-year-old company famed for its costly (and lately quite trendy) down-filled coats. For Poriadjian-Asch, the new job means not just a move from Las Vegas to Toronto, but a plunge into the world of rugged, outdoor fashion. Though just weeks into her tenure, Poriadjian-Asch is already working on the brand’s fall/winter campaign (debuting today), the launch of new retail locations, and a couple projects with some Canadian dude named Drake. Adweek caught up with Poriadjian-Asch on a recent stopover in New York.…

1 Allure publisher and chief revenue officer Agnes Chapski (l.) and Allure editor in chief Michelle Lee pause for a photo at the magazine’s annual Best of Beauty Awards at One World Trade Center in New York. 2 (L. to r.) Hearst Magazines president David Carey, chief content officer Joanna Coles and marketing president and publishing director Michael Clinton on the red carpet at Harper’s Bazaar’s annual Bazaar Icons event at the Plaza Hotel in New York. 3 (L. to r.) Condé Nast Food Innovation Group chief revenue officer and publisher Pamela Drucker Mann, Bon Appétit editor in chief Adam Rapoport and Outdoor Voices CEO Tyler Haney enjoy rice bowls at Bon Appétit and Outdoor Voices’ Eating Things and Doing Things event in New York. 4 Internet personality and White…

THE PINCH Starting in 1960, accessories like the Play-Doh Fun Factory helped kids make different shapes, but the best tools are still your fingers. THE TURF Play-Doh’s garden green, which opens up the world of flora, was voted one of the most popular compound colors in 2000. THE CREATION Play-Doh’s ideas web page is full of suggestions for things to make—but 50 of them are animals. (This lion is ours.) THE COLOR Play-Doh comes in orange, but some people still prefer to mix colors (red and yellow in this case) to get the desired hues. Joseph McVicker was in big trouble. Kutol Products, his Cincinnati company, manufactured a gummy, doughy product that housewives used to remove coal soot from wallpaper. But now it was 1955. Not only were vinyl wallpapers…

Once the home of David Duchovny’s fictional character in the Showtime series Californication, this Venice, Calif., property is now home to PS260, a postproduction studio and editing company with clients like Omnicom, Google and JetBlue. With editors and clients constantly rotating through the space for meetings, conference calls and respites from the grind, PS260 is the perfect combination of a house, home and studio. And that’s no accident. “Part of our decision to grab this space was its aesthetic—the space screamed PS260. Two of our partners, Maury Loeb and J.J. Lask, took one walk-through of the place, looked at each other and knew in their guts this is where PS260 had to be,” said executive producer Carol Dunn. “The owner and his wife wanted to downsize, and with that came…

Adblock Plus Launches ‘Acceptable Ads’ Eyeo GmbH, maker of the popular ad blocker Adblock Plus, made headlines last week at the Dmexco conference in Cologne, Germany, when it launched its “Accepted Ads” initiative that lets publishers serve pre-vetted ads that are shown to people who have downloaded an ad blocker. Eyeo also claimed that Google would help sell the ads, leading Google’s ad boss to tell reporters that it is terminating its relationship with ComboTag—the ad-tech company that Adblock Plus’ parent company Eyeo GmbH is working with. —Lauren Johnson Pandora Expands Advertiser Options Pandora is making major changes to both its subscription-based and ad-supported streaming services, bringing new options such as offline listening, additional skips and offline playback. The company announced it’s rebranding the classic Pandora One subscription model as…