Adweek May 27, 2019의 목차

The Cannes Lions Festival of Creativity announced on Tuesday that Apple will receive the Creative Marketer of the Year honor at this year’s festivities in Southern France next month. Tor Myhren, vp of marketing communications for the tech giant and former creative lead at Grey, will accept the award on Friday, June 21, the final day of the event. Apple follows Google and Burger King, which won the award in 2018 and 2017, respectively. People familiar with the selection process said Cannes’ Creative Marketer of the Year designations are based primarily on two factors: the brand’s history as an award winner and its willingness to play a prominent role in the festival itself. Apple has indeed won a considerable number of Lions, beginning with the historic 1984 Super Bowl ad.…

Over the years, Toronto has quietly become a major player in film and television, to the tune of a $2 billion production spend in 2017—an all-time high for the city, which has been nicknamed Hollywood North. And if you use cultish adoration as your measure, one of its greatest exports is Schitt’s Creek, a quirky comedy about the Roses, a wealthy family that is forced to move to a middle-of-nowhere town after being defrauded by its financial manager. The show—which shoots at Toronto’s Pinewood Studios—is a family affair, created by Best in Show star Eugene Levy and son Daniel Levy, who also play father and son in the series, and co-starring Eugene’s daughter Sarah as Twyla, the friendly diner waitress. (The series’ matriarch is played by Canadian comic legend and…

When the 600-pound, Texas-born wrestler Haystacks Calhoun had a little downtime before an August 1971 match at Toronto’s Maple Leaf Gardens, he stopped off for a snack at Shopsy’s. Haystacks might not have known it, but he was only the latest in a long line of athletes, celebrities and politicians to make tracks for Toronto’s legendary deli on Spadina Avenue. In 1921, Harry and Jenny Shopsowitz opened a small ice-cream parlor. When they added cured meats to the menu, Shopsy’s morphed into a delicatessen—the “King of Sandwiches” whose Reubens and pastrami drew crowds from all over town. (For his lunch, Haystacks opted for two corned-beef sandwiches, two wieners and a plate of pickles.) Purchased by Irish Embassy Hospitality Group in 2006, Shopsy’s now has three locations in town and, while…

If you’re tuned in with the media industry, you’ve likely heard that we’re in the post-TV era. Many consumers are cord-cutting by canceling the video portion of their cable subscriptions in favor of streaming services. I want to let you in on a secret: Television is most definitely not on the brink of extinction, and neither is broadcast television. We are actually in the golden—some even say platinum—era of television. The interesting and convincing point here is that consumers are the viewers who benefit from all the great stories being told today. LEAN FORWARD OR BACK Today’s television offers something most streaming services do not: to both lean forward and lean back on viewing experiences. Audiences literally lean back after a long day by turning on the television set and…

About a decade ago, Tim Hortons put up a page on its website that let customers share stories about what the restaurant meant to them personally. Just in case that concept sounds a little strange—people expressing their affection for a doughnut chain—well, then, you don’t know Tim Hortons, and you’re certainly not Canadian. For 55 years and counting, Tim Hortons has joined maple syrup, Molson, ketchup chips and hockey on the list of things quintessentially Canadian. “Tim Hortons is a brand that historically has been seen by many Canadians as the fabric of Canada,” said Toronto-based retail analyst Bruce Winder. It is, he added, “the equivalent of Mom and apple pie in the U.S.” Which explains why the “Tim’s True Stories” page has racked up some 18,000 entries to date,…

Earlier this year, McDonald’s lost a legal battle in the EU after attempting to keep Irish burger chain Supermac from expanding. Burgers weren’t the issue; it was “mac”—three letters that, like “Mc,” the Golden Arches contends are its sole right to use in the market, at least when it comes to food. The EU Intellectual Property Office’s ruling made headlines the world over—but this kind of fight is nothing new. Thirty-two years ago, Adweek (which is celebrating its 40th anniversary this year) devoted a full page to covering the chain’s IP militancy. “McDonald’s uses a combination of cajolery, intimidation and even outright payoffs in some cases to keep the Mc to itself,” we wrote. At the time, McDonald’s had fought 50 legal battles over Mc, including one against a tiny…

Adweek: Tell us what you are doing now. Warren: [At] Omnicom Group, I currently oversee a team of 18 diversity officers, directors and champions who are focused on Omnicom-wide change efforts for the advancement and retention of the best talent from diverse backgrounds inclusive of women, people of color and LGBT professionals in an inclusive work culture. With Adcolor, I am deeply involved in the direction the industry is taking around diversity and inclusion. How did you get to where you are today? My preparation met up with incredible opportunities. I knew from a very early age that my calling was in diversity and inclusion. I didn’t have a name for it, but I certainly made decisions and lived my life in service of understanding why some people were granted…

A little over two years ago, Jon Finkelstein had a moment of existential crisis he thinks is common among longtime creatives in the agency world. A quarter-century of working in creative shops big and small had left him disenchanted with the ephemerality of his work. “Even though I love it, I kind of describe it as farts in the wind,” he said. “You’ll spend three months working on a TV campaign that’ll be on air for maybe six, eight weeks if you’re lucky. … I got really bored of the same fucking brief over and over again.” Having read some articles on the rise of consultancies as a formidable force in the advertising world, he was tempted by the notion of working on bigger, more multidimensional business challenges. Finkelstein likes…