Adweek November 13, 2017의 목차

For AT&T to win the long-awaited approval of its $85 billion acquisition of Time Warner, the company may be required to sell CNN and perhaps all of Turner Broadcasting. The deal hit a snag when reports claimed that the Department of Justice is asking AT&T to sell either its DirecTV unit or Time Warner’s Turner Broadcasting in order to win regulatory approval. When the deal was announced last October at the height of the presidential campaign, Donald Trump said if elected, it’s “a deal we will not approve in my administration because it’s too much concentration of power in the hands of too few.” On Thursday, AT&T CEO Randall Stephenson spoke at a New York Times DealBook Conference in Manhattan, claiming that he has not been told by the DOJ…

1983 IPG acquired Los Angeles agency Dailey Advertising, which billed an estimated $135 million. 2001 IPG acquired Temerlin McClain in Dallas and merged it with McCann-Erickson/ Southwest. FEB. 2017 Dailey purchased itself back from IPG and formed a new management structure around five co-partners and agency veterans. MAY 2017 TM Advertising CEO Becca Weigman purchased a majority share of the agency from IPG with plans to transition out of its partnership with McCann within a year.…

Since launching his ABC late-night talk show in 2003, Jimmy Kimmel has never had a year like this. Two major events, both very personal to the comedian, unexpectedly turned Kimmel into the conscience of late night—if not the entire country. In April, his son Billy was born with a heart disease that required emergency open-heart surgery at just 3 days old, which prompted him to urge Jimmy Kimmel Live viewers to contact their member of Congress and urge them to uphold the Affordable Care Act. He returned to the topic with a vengeance in mid-September, spending three straight nights criticizing the healthcare bill that Republicans were trying to rush through Congress. Two weeks later, in the wake of the Oct. 1 mass shooting in Las Vegas, where he grew up,…

1 Patagonia CORY BAYERS VP, MARKETING 2 Live Nation LISA LICHT CMO 3 Dollar Shave Club MICHAEL DUBIN CO-FOUNDER, CEO 4 Halo Top Creamery JUSTIN WOOLVERTON FOUNDER AND CEO 5 Forever 21 LINDA CHANG CO-FOUNDER, RILEY ROSE, HEAD OF MARKETING 6 Soylent ADAM GRABLICK CMO 7 Mattel LORI PANTEL SVP, GLOBAL GM, GIRLS’ BRANDS 8 American Apparel SABINA WEBER HEAD OF BRAND MARKETING 9 Honda Automotive Marketing SUSIE ROSSICK ASSISTANT VP 10 Acura JON IKEDA VP, GM 11 Walt Disney Parks and Resorts JILL ESTORINO EVP, GLOBAL MARKETING AND SALES 12 Kia Motors America SAAD CHEHAB VP, MARKETING COMMUNICATIONS 13 Vans JAMIE REILLY VP, GLOBAL CREATIVE 14 Taco Bell MARISA THALBERG CMO 15 Volcom RYAN IMMEGART EVP, GLOBAL MARKETING It’s easy to think that geography defines and limits Los Angeles.…

Andrew McGovern got his first taste of working in virtual reality in 2007 when he spent a summer driving around and capturing 360-degree footage in Toronto for Google’s Street View project. Now, he works as vp of virtual reality and augmented reality productions at Digital Domain—the visual effects company founded by James Cameron—and helps create interactive projects and campaigns for studios, agencies and brands like Sunkist, UFC and Deutsche Telekom. “It’s a very new technology and format so a lot of it is educating clients on what the possibility is, especially on the brand side—it’s an evolution, not a revolution,” he said. “A lot of what we do is offer everything from creative and strategy all the way through production, postproduction and distribution.” For American Express, McGovern helped build a…

Kimmel has been based in Los Angeles since 1994, when he began working for alternative rock radio station KROQ. “I really love L.A. I’m not one of these guys that goes, ‘I wish I was in New York. New York has so much more character.’ I love the culture here. I love the food. I love the weather. There’s a lot to do. Within an hour’s drive, there are so many great activities. I think it’s a great place to raise a family. Some would disagree with that, but most of those people are probably living in Beverly Hills, which is not a place I would ever live. For me, it is the ideal place to live,” says Kimmel, who was only tempted to leave for New York once, in…

LINDA CHANG Co-founder, Riley Rose | Head of marketing, Forever 21 Bustle has called it “a candy-colored beauty dreamland” and publications from Teen Vogue to Racked are salivating over Riley Rose, a new lifestyle retailer spun off from Forever 21 that’s purpose built for selfies and Instagram. Chang, who launched the Barbie-pink chain with her sister, Esther, calls it “an homage to the millennial generation.” She’s overseeing its growth, from its initial store in Glendale, Calif., to the dozen more sites and ecommerce planned this year. Chang, the Ivy League-educated daughter of Forever 21’s founders, has handled marketing as the fast-fashion giant became a $4 billion global brand, telling Fashionista the most valuable business lesson she’s learned from her parents has been “listening to the consumer.” RYAN IMMEGART Evp, global…

‘For big retailers, selling local is … good for marketing. It makes for a great product story.’Charlie Anderson, CEO, Shoptology Since Whole Foods came under the yoke of Amazon three months ago, most of the buzz has been about cheaper prices and beefed up delivery service. But what about the grocery brand’s identity as a welcoming haven for locally produced fruit, veggies and other foods? Experts expect a seismic shift in the way the chain treats its local offerings, which, ironically, could help brick-and-mortar rivals worried about Amazon’s presence in the space. You can see change in the wind. In his public statements about the acquisition, Jeff Wilke, Amazon worldwide consumer CEO, said Whole Foods is “determined to make healthy and organic food affordable for everyone. We will lower prices…

“ Nielsen’s recent meta-analysis of marketing mixes found that Spanish-language television was four-times more effective in driving sales than English-language television.” Aspiring marketers can choose from a variety of classes to take in college, such as Intro to Advertising, Consumer Behaviour, and Essentials of Brand Management. But for the next generation of CMOs, the most important class may have nothing to do with advertising or sales. As marketers of the future plan out their course schedule, they should make sure to enroll in Spanish 101. From 2010–2015, half of all U.S. population growth came from Hispanics.[i] Today, U.S. Hispanics have $1.5 trillion in purchasing power. By 2022, that figure is projected to increase by another $400 billion. [ii] This sizable, growing, and economically powerful market represents an incredible opportunity for…

BACK TO BROOKLYN JIMMY KIMMEL LIVE’S WEEKLONG RETURN TO HIS HOMETOWN GAVE THE SHOW ITS BIGGEST RATINGS IN MORE THAN A YEAR. OSCARS KIMMEL, WHO WILL HOST AGAIN NEXT YEAR, WISHES THE BEST PICTURE ENVELOPE SNAFU HADN’T OVERSHADOWED “A PRETTY GREAT SHOW.” UPFRONTS HE SKIPPED HIS ANNUAL ROAST DURING ABC’S EVENT BECAUSE OF HIS SON’S HEALTH, BUT SAYS HE WILL RETURN NEXT MAY. INTEGRATIONS AN OLD LARRY SANDERS SHOW EPISODE INSPIRED KIMMEL TO EMBRACE IN-SHOW PARTNERSHIPS WITH BRANDS LIKE GOOGLE HOME MINI.…

THE ‘H’ It fell flat on its face in 1949 and nearly signaled the end, but the H’s collapse started a movement to repair and preserve the sign for future generations. THE HILL For all its glamour, the sign is really just a billboard, and its prominence stems in large part from location: the peak of 1,709-foot Mount Lee above L.A. THE MATERIAL The 45-foot-tall letters are made of large pieces of sheet steel. Sherwin-Williams donated the the 255 gallons of white paint it took to cover it all. Peg Entwistle had come 3,000 miles just to have her heart broken. It was 1932, and the promising stage actress from New York had come to Hollywood to break into the movies. But after weeks of auditions, the phone hadn’t rung.…