Adweek May 22, 2017의 목차

Roger Ailes’ death Thursday morning sent shock waves through the media establishment—and through the media anti-establishment he helped create. Ailes, 77, slipped and hit his head in his Palm Beach, Fla., home May 10. A hemophiliac, first responders say he was bleeding profusely when they arrived. He died eight days later. His legacy of upending the news media as we know it, with the creation of Fox News in 1996, will be clouded by his swift downfall in the summer of 2016. Ailes resigned after an investigation revealed he’d been sexually harassing female employees for years. Throughout his 55-year career, Ailes deftly moved from TV producer to political operative to a modern-day combination of both. He produced one of the first daytime talk shows, The Mike Douglas Show, in the…

A young and adored celebrity supermodel breaks free of her gilded cage (and wig) to unite a diverse but misfit group of creative souls whose intrinsic love for humanity is enough to transform an urban, socio-political clash into a moment of beautiful peace and understanding. Pretend you haven’t been on Twitter for the last month and you might agree this is a half-decent germ of an idea—you might even think it was compelling. Now go back and insert “Pepsi” between each word, and you’ll start to see why taking the brand out is so important. Taking the brand out of branded content extends beyond just the more commercial web spots. A rising tide of quality has lifted all content ships, and that includes branded content. Amazon and Netflix cashed in…

GOLDEN HALO AWARDS ALLSTATE As a company well known for putting people in good hands, Allstate has long used its skills and resources to be a positive force for change. Last year alone, its efforts—along with those of its employees, its agency owners and its foundation—raised some $39 million for nonprofits in local communities. Several programs stand out. Allstate Foundation Purple Purse seeks to transform the issue of domestic violence, focusing on solutions to reduce financial abuse, often a significant factor in victims’ ability to break free and stay free of their abusers. Allstate’s Good Starts Young initiative, in collaboration with WE, aims to inspire America’s youth to step up as leaders and reach their full potential. More than 1.7 million young people have participated. “Caring is core to how…

THE BRAND Ball was never the only company to make Mason jars, but its name became synonymous with them—largely because of this iconic script on the glass. THE LID Early Mason jars had a single-piece lid of pressed tin. Ball later introduced the innovative two-piece lid, whose “vacuseal” rubber ring was more airtight. THE INVENTOR Mason jars take their name from John Landis Mason, who invented the screw-top jar in 1858. The patent long expired, Mason now denotes a type, not a brand. Until six years ago, Linda Braden lived a normal life as a wife, mother of two and a public relations executive. But then something happened that would change her life forever. It wasn’t an accident or illness, a religious conversion or winning the lottery. No—what changed Linda…

MICHELLE PELUSO CMO, IBM WATSON Due to huge AI ambitions, IBM Watson seems to be omnipresent. Last year the Armonk, N.Y.-based tech giant debuted an innovative system called Watson Ads, which lets consumers ask questions by voice or text and receive answers. What’s more, Peluso and her team have IBM utilizing machine learning to run its own programmatic campaigns, reducing cost per click by as much as 70 percent at times. “Michelle is relentless in her focus on clients and what they need, and she is a tireless evangelist who helps teams understand market opportunities,” says Kathy McGettrick, IBM’s vp of market development and insights. ERIC ROZA SVP, ORACLE DATA CLOUD Oracle has worked overtime in the last month, releasing new AI and chatbot products and forging an over-the-top targeting…

You’ve been running the website for The New Yorker since 2012. Why go to Wired? Apart from the editor in chief gig, obviously. This was in January, right after Facebook has played a huge role in the election and the sort of destruction of American political discourse. That led to a realization of something I’ve been thinking for a long time, which is that the debates over the way technology platforms work, the way our artificial intelligence works, the way all of technological change works has profound impacts on society and the way we relate to each other and the way we think about everything. It all is influenced in deep ways by technology companies. These are amazing issues, and the chance to be in charge of a publication that’s…

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