There is a pervasive and seemingly uncontrollable issue undermining the productivity of business today: email. Managing the mounting onslaught is distracting, time-consuming, and stressful–which is why an emerging movement to reduce—and in some cases banish—email for the sake of a company’s efficiency is gaining traction.
Luxury brands such as Ferrari, Brunello Cucinelli, and Richemont, whose stable of companies includes Van Cleef & Arpels, Cartier, and Chloé, are tackling the conundrum head-on with meaningful results, from increased productivity to stronger working relationships, and more businesses are taking a stand.
When the e-mail overload at Richemont, for instance, became an issue, it asked employees in its New York, Dallas, and Shelton, Conn., offices to be mindful of sending emails. An office competition, promoted with a cartoon character named Jane, challenged employees: Is…