“The human factor is most important.” True beauty is found in the details. For Jonathan Rachman, a multihyphenate interior designer, event planner, and author of the memoir The Garlic Peanut Story, designing gorgeous homes begins with practicality, purpose, and passion.
“I absolutely love transforming a space, a house, a mansion, or resort from something that’s stale, boring, and mediocre to something absolutely fabulous and fun,” says the San Francisco-based Rachman. “The process of finding the perfect items, furnishings, and colors completely excites me.”
Ironically, being an interior designer was never part of Rachman’s plan, but life took him down a different path. Twenty years ago, after being dissatisfied with his life in corporate America, he opened a flower shop without having real experience as a florist. His talent was evident,…