BBC Radio 2 bosses have spoken about the power of the station's festival across multiple platforms.
Radio 2 In The Park, their flagship annual live music event, takes place at Moor Park in Preston from September 6-8 as the festival season ends.
As well as headliners Pet Shop Boys and Sting, the line-up includes Manic Street Preachers, Craig David, Sugababes, Pixie Lott, Gabrielle, Shaznay Lewis, Travis and Snow Patrol (see feature, p56).
The 35,000-capacity event marks the festival's second year outside the capital following 2023's edition in Leicester. A third day has been added this year with DJ sets from Radio 2 presenters.
“The further up the country you go, the more enthusiastic the audience is,” said Radio 2 head of station Helen Thomas. “We really felt that in Leicester…