WALK INTO ANY of The White Company's stores and you know what you'll find – candles, loungewear, bed linens, cashmere – and where in the store to find them. That goose-down duvet, grapefruit and mandarin scented room spray, the baby gift sets, silver picture frames, striped pyjamas and so on – such is the brand's consistency, its ‘lifestyle’ honed over the last three decades.
The point is, you're probably not thinking of The White Company for directional womenswear, such as a cappuccino-coloured shearling coat, an oversized olive-green parka, or a chocolate satin lace-hemmed skirt. Did you even know the company made really good accessories, like the butter-soft chocolate suede hobo bag or chic black ruched-down suede boots? Well, take note, because now they do.
‘I'm definitely in my happy place,’…
