The Baselworld fair has, every now and then, brought in a decent amount of celebrities to rev up the crowd and fete the launch of new timepieces. TAG Heuer, especially, really knows how to work the crowds. For the newly re-launched Autavia timepiece, it did what others might want to take note of and probably follow.
Autavia itself was a collection that Jack Heuer, the living great grandson of the brand’s founder, created in 1962. As a matter of fact, the Autavia was his first wrist chronograph with a rotatable bezel. And he took the name, a portmanteau of “automobile” and “aviation,” after the first dash counter for race cars and aircraft that his great grandfather once made.
For the 2017 relaunch edition, TAG Heuer conducted an online vote in…