“When the firm unveiled the striking Oli Concept, it claimed its design would soon filter down into production cars” CITROEN was keen to emphasise the four pillars of its brand image – ‘comfort’, ‘daring’, ‘sustainable’ and ‘simple’ – ahead of us driving the new C4. The hatchback was launched in its current fourth generation in 2020, and has been a huge seller for the firm, with 270,000 units shifted last year.
Looking to keep this chunky slice of the segment, Citroen revealed the facelifted C4 at the Paris Motor Show last October, and in a typically designled manner from the firm, we saw a fairly significant shift for the exterior styling.
When the company unveiled the striking Oli Concept, it claimed such design would soon filter down into production cars.…
