In this era of personalized, one-to-one engagement, brands are increasingly turning to experiential and event marketing to create rich, emotional connections with consumers.
From huge events and sponsorships to small, guerilla-style activations, experiential and event marketers are generating new, highly creative initiatives that demand consumer attention. As important, these events become fodder for social media, encouraging Tweets, Instagrams, Snaps and streams. This not only amplifies the reach of an individual event, but also provides sponsors with unique, real-time insights into how consumers react to the campaigns.
In fact, experiential campaigns are going beyond brand awareness to drive direct ROI, whether in the form of immediate sales or, more importantly, in terms of the consumer data that can be gathered and analyzed. On-site registration and giveaways drive qualified leads. Event hashtags…
