In his 30th year in fashion, Furne One decided it was time to explore the art that’s present in masculinity. One sees the line between masculinity and femininity as a border that can be blurred especially in the generation of gender neutral fashion. Although male designs can be more vigorous, the unique, detailed and fearless touch of the Amato brand remains.
“It’s a wondrous peregrination of ideas commenced with bamboozled visualization,” says One.
Amato’s casting for their first male muse created a huge buzz in the fashion industry, and so One shares that they’re planning to conduct an annual search for the next male muse to represent their future collections.
In Sajad Pourhasan’s case, he was chosen because he was an embodiment of the Amato man: modern and not afraid…
