Anew report from Bloomberg claims that Apple is changing up its strategy for the Apple TV+ streaming service. Until now, Apple has pitched the service as only for original content you can’t find anywhere else. Now, according to the report, the company will bolster its original series and movies with a bit of licensed content.
On page 82, you can see a six-month check-in with the service, which launched on November 1, 2019. After watching nearly everything Apple TV+ offers, we concluded that the overall quality is fine, and the price is competitive (£4.99 per month and a year free with most new Apple device purchases), but the volume of content makes it hard to justify.
Competitors, from Netflix to Amazon to Disney+, make their name on original content but…