When Fendi contacted Sarah Coleman asking her to create a project for Design Miami, the American artist recalls receiving a simple instruction: ‘be disruptive’. The brief got slightly more defined as the conversation progressed, but this initial approach gave Coleman a push in an encouraging direction.
Set to be unveiled in Miami in late November at Fendi’s Design District boutique, the artist’s intervention includes a yellow optical-print façade, bespoke furniture, a special edition of the brand’s ‘Peekaboo’ bag, and a distorted monogrammed print. At Design Miami, the Rome-based brand has traditionally presented collaborations with female designers, including Cristina Celestino, Chiara Andreatti, Sabine Marcelis, and Sarah Kueng and Lovis Caputo of Kueng Caputo. ‘Fendi has a strong womanhood heritage and ethos, so it’s always a pleasure to work with female talent,’…
