Adweek的September 11, 2017目录

Amidst continued debate over Facebook’s role in allowing the spread of fake news stories during the 2016 U.S. presidential election, the social network revealed last week that it had sold more than $100,000 worth of ads to fraudulent accounts originating in Russia between June 2015 and May 2017. In a blog post, Facebook’s chief security officer Alex Stamos wrote that the “vast majority” of the approximately 3,000 ads didn’t specifically mention the election or specific candidates, instead focusing on amplifying divisive issues like race, immigration and LGBT rights. Stamos added that the company had briefed U.S. lawmakers and “would continue to work with them as necessary.” In the wake of Facebook’s disclosure, the Senate Intelligence Committee asked to meet with Twitter executives to discuss whether Russian operatives may have also…

1 BE THOUGHTFUL Brands want to participate in cultural conversations, but as Tisdalle explained, “Brands who tap into big national or international dialogues need to have the goods and the right partner to be able to do it in a way that is not seen as a stunt.” 2 COMMUNICATE WITH PARTNERS Keeping the lines of communication open throughout the whole creation process of Fearless Girl was key to its success, according to both McCann and SSGA. The name “Fearless Girl,” for example, wasn’t finalized until three days before her unveiling because the two parties continued exchanging suggestions and ideas up until the final deadline. 3 BE FEARLESS For a financial services company to step into the world of experiential advertising and make such a powerful statement about society “was…

Recently, I was taking an Uber while speaking to a colleague on the phone and simultaneously switching between Instagram, news headlines and texting a partner in Singapore on WhatsApp. Ten years ago, these activities did not and could not coexist; today, I can do them all simultaneously. Most individuals love to think that time is scarce. There are only 24 hours in a day, right? Well, maybe not. In Activate’s Tech and Media Outlook 2016, there is an interesting statistic derived from data at the Bureau of Labor Statistics, Nielsen and other leading sources suggesting that the average U.S. employed adult’s daily activity is equivalent to 31 hours and 28 minutes. In other words, the day is now apparently 30 percent longer than it used to be—and this will only…

Graydon Carter Steps Down From VF Graydon Carter, who just celebrated his 25th anniversary as editor of Vanity Fair, announced last week that he will leave the Condé Nast publication at the end of the year. He’ll stay on to oversee the 2018 edition of Vanity Fair’s Hollywood issue, which comes out in late January, before heading off to Provence for what he calls a “garden leave,” per The New York Times. Carter, an ASME Hall of Fame member, was named by Adweek as Editor of the Year three times, most recently in 2015. —Chris Ariens Uber Campaign Plays Up NFL Ties Coming off a long string of public scandals and a leadership crisis, Uber is hoping a little marketing mojo can help it regain its footing. In its first…

‘I don’t think anybody knows for sure where this trend finally shakes out.’John Landgraf, CEO, FX Networks As they try to keep pace with premium cable and streaming services like HBO and Netflix in the era of Peak TV, FX and AMC are bringing the battle to a new platform: one that does not contain advertising. Both networks recently struck deals with Comcast to offer the company’s cable subscribers ad-free access to their programming, via on demand and streaming, for an additional monthly fee. AMC Premiere, which costs $4.99 per month, launched in late June, while FX+, which is $5.99 per month, rolled out on Sept. 5. (See sidebar to compare the two offerings.) The ad-free option, said FX Networks CEO John Landgraf, helps put his network on “equal footing”…

THE TYPEFACE Designer Milton Glaser began with the American Typewriter font, but rounded off the edges because the “actual typeface is clunky,” he later explained. THE HEART The designer’s use of a symbol in place of a verb was decades ahead of its time. Today, emojis and emoticons have become the norm. THE MARK First used on July 15, 1977, the logo has since been trademarked by the New York State Department of Economic Development. Sixteen years ago, Milton Glaser was sitting at his usual wooden table at his design studio on 32nd Street, looking out the window at the black smoke billowing from Lower Manhattan, where the World Trade Center Towers had stood until the previous afternoon. Like most New Yorkers, the famous graphic designer was shocked and numb…

‘The camera is able to take in so much more information than text or voice.’Ron Palmeri, CEO, Layer Trunk Club, an apparel subscription service owned by Nordstrom, has increased Pinterest engagement by more than 100 percent in recent months by embedding artificial intelligence into its digital-images marketing. AI-image search is central to its ambitions of building a data-science model that drives highly relevant product offerings to consumers across the social web. More broadly, the effort speaks to how AI search is quickly becoming the retail sector’s next big digital shopping experience. “We are trying to understand how one pair of jeans plays out against another pair that was released in another season,” explained Justin Hughes, vp of product development and design at Trunk Club. “We want to get really granular…

In our complex, hyper-connected and fast-changing world where media, marketing and technology converge and mingle more every day, you don’t have to create “genius” campaigns in order to cut through the clutter. But if you do, it sure helps. Which brings us to Adweek’s fifth annual Project Isaac Awards, a celebration of novel notions that obliterate boundaries and exceed expectations to bolster brands and, in some cases, advance social causes close to their creators’ hearts. This year’s Gravity Award winner, DigitasLBi’s “Care Counts” initiative for Whirlpool, seems especially apropos and genre bending, “promoting” washers and dryers in the best way possible: donating them to school systems so that disadvantaged kids can have clean clothes and stop cutting class. Along with portraying Whirlpool in the best possible light, the program is…

You were hired by The New Yorker from The New York Times last October as an investigative editor for the magazine and now you’re running the website. How did that happen? I started [at The New Yorker] the week after the election. I think I edited six magazine stories in three months, and then [NewYorker.com editor] Nick Thompson left to take the job as editor in chief of Wired. Initially, they asked me if I was interested in replacing him, and I thought I might be, but I also thought it was silly because I had just come here to do something completely different. They interviewed a lot of people and came back to me and said, “We really think you should take this job.” [New Yorker editor in chief]…