The New Guard
MOTY IS GQ’s most powerful cultural moment on the calendar, and this year has seen its greatest transformation since inception. The 2022 edition has been wholly recast into a programme that feels fresh, vital, and global in form, while retaining its unique local character. This year’s event, which took place on 10 November, was shorn of the frippery of the traditional awards-show format, with the emphasis on a blitzing social media plan and a super-glam vibe. We also had three incredible DJs setting the tempo, each playing a different genre; a sustainability lens through which we produced the event; and a diverse guest list that reflected our audiences today. The result: magic. Yet what hasn’t changed is the brilliance of the winners, a new guard of outstanding, industrious individuals who are…