PORTRAITS BY JONATHAN PUCKEY
Natasha Jen
Pentagram, the world’s largest independent design consultancy, applies the same unconventional thinking to its infrastructure as it does to its many client projects all over the globe. Natasha Jen, the firm’s newest hire (and first intern to return as a partner), explains that though partners do collaborate informally with one another, “it’s like running your own business.” Given that Jen only started her own practice, Njenworks, in 2010 following stints at Base, 2x4, and SYPartners, working with the “tremendous scale” of Pentagram is, she says, an “obvious” honor.
The self-described architecture enthusiast, who has worked with Rem Koolhaas’s venerated Office for Metropolitan Architecture, OMA offshoot REX, and experimental architecture firm SOFTlab, sees graphic design as complementary to the built world. Jen’s first order of…