The coronavirus pandemic dominated Google searches during 2020, according to its annual ‘Year in Search’ report, which measures search terms that had the biggest spike compared with the previous 12 months.
Globally, ‘coronavirus’ was the most searched term, as it was in the UK. Indeed, the spread of the disease prompted such a worldwide desire for information that Google’s report contains a top 10 just for related searches.
In the UK, these included ‘coronavirus symptoms’, ‘coronavirus update’ and ‘Eat Out to Help Out’. All three terms also made the UK’s overall search top 10 (see table), alongside the US election, world leaders and famous people who died.
The pandemic also featured prominently in the top ‘How to’ searches of 2020, with ‘How to wear a face mask?’ and ‘How to…