Big Acts of Storytelling
IN 2013, WHEN I WAS A REPORTER FOR THE magazine Ad Age, I had occasion to interview David Granger, who at the time was three quarters of the way into his nineteen-year tenure as Esquire’s editor in chief. He characterized the feature stories on which Esquire built its reputation—deeply reported, vibrantly written, wholly immersive—as “big acts of storytelling.” The phrase has stuck with me, and today I use it frequently when talking about Esquire articles, past and present, because big acts of storytelling have been part of the magazine since its inception. Our first issue, published in September 1933, opened with a page called “Backstage with Esquire,” our take on the contributors’ page. The column contained a note about big-act storyteller Ernest Hemingway’s contribution: “For those of you who have waistlines,…