Korean skincare brands have taken the beauty market by storm, and for good reason, experts say. K-beauty brands, as they’re known, are “leaders in innovation,” says Hana Jeon, M.D., a New York City dermatologist and a clinical assistant professor of dermatology at Weill Cornell Medicine. Plus, “the focus for Korean skincare products is on skin first, makeup second,” says Marie Jhin, M.D., a board-certified dermatologist and the author of K-Beauty Secrets. “The goal is to make skin look natural and flawless. Many of the ingredients prioritize healthy-appearing, dewy, moisturized skin.” Start with our picks, then explore!
EDITORS’ CHOICES: CosRX Full Fit Propolis Synergy Toner, $22, cosrx.com; Glow Recipe Watermelon Glow AHA Night Treatment, $40, sephora.com; Belif The True Cream Aqua Bomb, $38, ulta.com…