“Retail isn’t dead, it’s just boring,” Robin Standefer says. She and her husband, Stephen Alesch, make up Roman and Williams, the design firm that has rebuffed slick minimalism in favor of architectural detail, layered tactile surfaces, and witty historical references. It’s a diverse style that’s still easy to recognize. In New York, you’ll find it in places like the Standard High Line (sexy, retro-futuristic), Ace Hotel (warm, patinaed), and Le Coucou (restrained, airy). If you’re lucky enough to be invited, you’ll also find it in the homes of celebrities like Gwyneth Paltrow and Ben Stiller.
Now they’re bringing that same approach to the storefront. The team is opening the Guild on Howard Street in New York’s SoHo, a sort of all-service emporium for those who want to live well. The…
