LOTUS has been something of an anomaly among Britain’s traditional car brands of late. While others have enjoyed success after success, the Norfolk firm has been desperately short of the investment needed to produce new models, and thus forced to continually bring to market different versions of the Elise (above) and Evora.
So the news that it is heading for new ownership, with Chinese company Geely taking a controlling interest, can only be welcomed. The benefits should, in theory, be mutual; Geely will be able to tap into Lotus’s widely respected technical and engineering expertise to produce lighter cars that will help to meet emissions targets in its home market.
And for the Lotus brand itself, there will hopefully be the long overdue prospect of new cars, although we’ll have…
