British is best
DURING the economic turmoil of the 1960s, a campaign was launched to Buy British. Ridiculed by the discovery that its own T-shirts were made in Portugal, it fizzled out and Britain’s subsequent membership of the European Union made it impossible to revive. Today, as free-trade agreements around the world are likely to expose home industries such as farming to fierce competition, the need to support our own producers is stronger than ever. We don’t, however, advocate a return to the old slogan because it shouldn’t be necessary. If consumers were aware of the outstanding quality and integrity of British goods, they’d favour them over imports. Hence this week’s Best of Britain feature (page 68). We’re proud to showcase the dazzling British talent to be found in shops or online. These manufacturers…
