EDITOR'S LETTER BE AUTHENTIC
“Be authentic” reads the heading on the cover of this new edition of Sport&Street. A theme, that of authenticity, that allows us to describe a world in all its facets: that of creativity, of the link with our roots, of the simplicity that favours simple, clean shapes. In a historic moment that takes us to be disoriented and pushed by an infinity of external stimuli, being authentic means finding a safe haven, sheltered from the perennial uncertainty of the contemporary. But how is this concept expressed? For a historic brand like Woolrich, to whom Sport&Street dedicates the cover and a monograph, authenticity lies in the awareness of its own roots and tradition. The American company opens its archives for us, allowing us to analyse some of the historic garments and…