Hungry for the truth
A few months ago I celebrated my ninth anniversary with CHOICE. Given how many problems we come across in our day-to-day work, you’d think that by now I might have become a hardened cynic. For better or for worse, that’s not the case. Because for all of the rip-offs and unsafe products that we find, we also find plenty of great ones. There are lots of people out there genuinely trying to come up with new ways of making our lives better. Some businesses even seek our advice about how to improve their products. That just makes me more disappointed when we come across others who are making products that appear to be deliberately designed to trick people. There’s probably no industry where we see this more than in packaged food, as the…