Cutting through the claims
The concept of the savvy consumer is pretty fundamental to the very idea of CHOICE. From the very beginning, CHOICE has been there to look beyond the advertising and packaging, and tell you what’s really in a product and how well it really works. Whether it’s letting you know how well an oven bakes meringues, if an insurance policy covers you for bushfire damage, or if the food and recipes in a meal delivery kit are up to scratch, we aim to uncover facts that would be nigh on impossible for you to find yourself. This often takes a lot of creativity – as any member who’s been on a tour of our labs and seen the contraptions we’ve built for testing running shoes and strollers will know. Sometimes we even…