Conscious consuming
Depending on which research you read, anywhere up to 90% of Australians want to pay attention to ethical or sustainable factors when shopping. However, many of us are not so effective at putting those good intentions into practice. I suspect this is largely because it’s often difficult. There are lots of products that are marketed as ‘eco’ or ‘sustainable’, but it’s hard to find out what this means exactly. There are apparently more than 50 eco labelling schemes in Australia – some with robust certification requirements, others a little more sketchy. The one thing they all have in common is that they aren’t mandatory. A business can pretty much whack an eco label on a product without any requirement for anybody to check it. Even claims that come with a high price…