Meanwhile, head of the Paris motor show, Jean-Claude Girot, is facing his own challenges for the biennial event. In 2018, big-name no-shows included Volkswagen, Ford, Fiat, Volvo, Nissan, Infiniti, Subaru, Mazda and Mitsubishi. Since then he’s faced further pressure, including manufacturers trying to negotiate a lower stand rental. “I’m not receptive to that,” Girot says firmly. “We are a commercial operation, and we must have profits.” He did concede that changing the generic formula is a must. “We have to reinvent – be more inventive, but no less interesting,” he said. “Smaller booths, perhaps. We have to fight to be better, to show better things to the visitors and press, and to keep the passion.”…
