The world’s most iconic perfume, Chanel No.5, celebrates its 100th anniversary this year. Like all of Coco Chanel’s memorable creations, No.5 broke with the traditions of the time to create a new norm. In 1921, ‘soliflores’ perfumes, or fragrances that smell like a single flower, were the industry standard. Chanel wanted to stretch the boundaries of perfumery and create a scent that could not be attributed to any one thing in nature. As she told her perfumer, Ernest Beaux, No.5 should be ‘an artificial fragrance like a dress, something crafted’. The result was a revolution in perfumery that blended more than 80 scents, including jasmine, ylang-ylang, sandalwood and May rose, with an unprecedented amount of aldehydes, the organic compounds that amplify a fragrance’s olfactory profile. The minimal, square bottle, with…
