Back in the 1950s and 1960s, and especially for smaller motor manufacturers, far-reaching decisions were sometimes made on the hoof. Choosing a name for a model in the product line-up back then was often quite a simple task, as car engineer turned racing driver Jürgen Barth explains.
“It was not as complicated as you might think. In later years when we created the 964 3.8, we just thought, okay we will use the name Carrera and RSR, because the RSR was a good car in the past and so we should use it again. This was also a little bit of a psychological decision.” Today, of course, the process is quite different and might involve an international PR agency, focus groups, test groups, feedback, numerous committee meetings… the list goes…