After setting an all-time record in 2023 with 209,757 sales, BMW Motorrad broke that record in 2024, selling 210,408 motorcycles worldwide. While all models in BMW Motorrad’s portfolio contributed to the best result in their 102-year history, the standouts were once again the GS models, led by the R 1300 GS and R 1250 GS.
Europe was BMW’s strongest region in 2024, with 118,727 sales, of which the “home market” of Germany accounted for 26,117 units - an improvement of 8 per cent on 2023. France was the next best European market, with 20,693 sales, while 11,411 sales in Central Europe last year was a 12 per cent increase on 2023’s result.
In the USA, BMW sold 17,272 new motorcycles, 15,267 in Brazil, 13,872 in China and 8,301 in India.…