BY DAY, KIM RUSSELL is a mum to a three-year-old living in Perth, Australia, 14,000km away from the fashion capital of the world, Paris. By night, however, she's @thekimbino – a celebrity stylist, consultant and smart commentator who messages with Jahleel Weaver, Rihanna's stylist, and pings eBay links to clients such as Sabrina Dhowre Elba. (‘If I see something that's out of my price range, I'll send it to her. I'm like, you should get this. It's very good,’ says Russell.)
Part of a new guard including @ideserve couture, @stylenotcom and @documoda, Russell, 28, subverts the traditional editor role as a next-gen online personality, wielding a kind of power that exists outside the ivory tower of traditional media. Think 2024's version of the bloggers who disrupted the industry two decades…