An evolution that does not repudiate the past, but on the contrary takes the value of the Pininfarina brand to a new dimension as a provider of all-round design services, from mobility to product design and architecture. A dynamically varied portrait emerges from a conversation with Silvio Angori, the company’s CEO, and Carlo Bonzanigo, design chief, who explain how Pininfarina's wealth of expertise, with almost 90 years of history, continues to renew itself as it looks to the future.
"Pininfarina has always had a dual soul, stylistic and technological", observes Angori. “What we offer today is an approach that transcends the traditional subdivisions between sectors, not only due to the competencies we can deploy, but also thanks to the reorganisation of the company". From 1 January 2019, in fact, Pininfarina…