INFO
Location: Amsterdam, Netherlands
Established: 2008 Team size: 34
Expertise: Campaign and experience, product and platforms, innovation
Clients: Heineken, Uber, Puma, Scotch & Soda
Awards: 139
www.superherocheesecake.com
Founded in 2008, Superhero Cheesecake doesn’t just have a brilliant name, it has done some quite brilliant work too. Teaming up with global brands and creative studios across the planet, it’s won more than 130 awards for its projects, which range from experiential websites to AR installations, data visualisations to online games. And through passion, pride and plenty of elbow grease, it continues to dazzle clients and the community.
We chatted to design director Massimo Meijer and senior visual designers Alicia Goodmanson and Joao de Almeida about some of their latest work, how seriously we should take AR, and where the studio is…
