wearecollins.com
US agency Collins created the campaign for San Francisco’s Exploratorium museum’s exhibition Self, Made. The show explored the idea of identity and Collins, which has worked in an ongoing capacity with the Exploratorium, created a campaign inspired by “the complex confluence of unseen forces [such as experiences, emotions, environments, DNA, teachers, music] that combine to create the self,” says the agency. It developed a collaged series of portraits: “A visual metaphor for the idea that identity is never fixed, but an ever-changing mash-up of overlapping influences, constantly in flux,” says the agency.
Various persona images were created by combining portraiture with elements from different cultures, the natural world and more abstract elements. “We wanted to tackle this complicated subject in a way that was representational without being stereotypical; universal…
