IF YOU REMEMBER WHEN CAR ADVERTS weren’t just banners on websites, you might recall the work of legendary ad man Harry Chalice. Now in his 70s and retired from the ad game, Chalice was an enfant terrible of advertising, most notorious for his work on car campaigns throughout the 1970s.
It’s hard to pick the highlights of Harry’s career with such a broad spread, from his early days at Bartle, Hartle & Berrington, his career-defining stint at Spartle, Martle & Hathaway, or his infamous days at Bendix, Hendricks & Spillatrope (later Bendix, Hendricks, Spillatrope, Castle, Hassell & Hillare and, later still, Artesian). In its day Chalice’s work was feted for its complexity and sophistication, so I start by asking him what elements were essential for a good ’70s car…
